Learn the fundamentals
Build a clear foundation before moving into advanced workflows.
Our Courses
Digital Marketing
Learn practical SEO and analytics skills to improve visibility, content and conversions.
Tools we use to build
- On-page SEO
- Off-page SEO
- Technical SEO
- Keyword research
- Google Search Console
- Google Analytics
- Content strategy
Course Overview
Learn by building real skills step by step.
Understand how websites grow through search, content and measurement. This course teaches SEO audits, keyword research, technical SEO, analytics and growth-focused content planning.
Build practical projects
Apply each stage of learning through focused project work.
Practice real workflows
Use the tools and processes required to complete real work.
Learning Modules
What you will learn
01SEO fundamentals and search intentFocused learning with practical application.
- SEO fundamentals
- search intent
02Keyword research and content planningFocused learning with practical application.
- Keyword research
- content planning
03On-page SEO and technical site auditsFocused learning with practical application.
- On-page SEO
- technical site audits
04Google Search Console and analytics reportingFocused learning with practical application.
- Google Search Console
- analytics reporting
05Growth experiments and conversion basicsFocused learning with practical application.
- Growth experiments
- conversion basics
Projects You'll Build
Portfolio-ready practice
SEO audit for a live or sample website
Apply the course concepts in a focused, practical build.
On-page SEOOff-page SEOTechnical SEO
Audit and optimize websites
Keyword and content strategy plan
Apply the course concepts in a focused, practical build.
Off-page SEOTechnical SEOKeyword research
Plan SEO-focused content
Analytics report with growth recommendations
Apply the course concepts in a focused, practical build.
Technical SEOKeyword researchGoogle Search Console
Track growth using analytics tools
Course Outcomes
Skills students will gain
- Audit and optimize websites
- Plan SEO-focused content
- Track growth using analytics tools
- Improve visibility and conversion decisions
Technology Stack
Tools and technologies covered
Core
- On-page SEO
- Off-page SEO
- Technical SEO
- Keyword research
- Content strategy
Tools
- Google Search Console
- Google Analytics
Ready to Start?
Ready to Start Digital Marketing?
Talk to our admissions team and choose the right learning mode.
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